Gianni J. Favaretto

User Experience, Design, and Leadership in tech-savvy and agile domains. War veteran, former missionary, and married with children.

I believe to be a genuine, unconventional and jocular person. Apparently, I am also a decent user experience and design leader as well as an active creative craft practitioner with a strong, clean design sense and a good computer science background.

Sainsbury's Argos

Leading the User Experience and Product Design. Jan 2019 – Today

As Head of UX and Product Design, I am leading the User Experience, Product Design, UX Research, and UX Writing teams that work with engineering to create user-centred digital experiences across mobile, desktop, application, in-store and new channels as they emerge in Argos, Argos Financial Services, Tu clothing, and Habitat.

Ocado Smart Platform: Back-end Systems

Leading the User Experience and Design. Mar 2015 – Jan 2019

Three years have passed since I started working on the Ocado Smart Platform. From one man trying to kick off a more user-centred approach to problem-solving while delivering design outcomes, we are now a high-level multi-skilled UX team...

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Ocado Smart Platform: Customer-facing

Leading the User Experience and Design. Mar 2015 – Jan 2019

The main reason why I was so thrilled to be part of the Ocado Smart Platform bunch was the opportunity to contribute to the development of the next generation of customer-facing e-commerce platforms of Ocado...

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I build, mentor and curate agile teams by focusing on motivation, caring, continuos growth, and on developing of a strong mindset on problem-solving.

I believe to be strategic and results driven, I spontaneously challenge the status quo, and I take advantage of all available resources to exceed business expectations.

Fabled by Marie Claire

Leading the User Experience and Design. Nov 2014 – Apr 2016

We launched, in partnership with Marie Claire, in the summer of 2016. Fabled was the result of the work started in 2012 when we initiated the General Merchandise department to offer top products lines not appropriate for a supermarket...

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Fetch and Sizzle

Leading the User Experience and Design. Sep 2012 – Apr 2016

We just released the newly branded when they offered me the opportunity to start-up and lead the UX of the new general merchandise operation. After two intense years in the Ocado grocery's department, I moved to something new and exciting...

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Sr. Designer / User Experience & Design Manager. Mar 2010 – Sep 2012

I was freelancing in Italy when I was invited to have a phone interview with Ocado. Ocado who? I asked myself. I did some research, and my heart started hammering when I read about Ocado's vision was to disrupt the online shopping for grocery...

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Eni, Sun, Nasa, Novartis, and more

Independent Designer, Consultant, and Instructor. Aug 2002 – Mar 2010

User Experience, Design, Art Direction, UI Development, Branding and Training. Clients include Macromedia, Sun Microsystem, Nasa, ENI, Accor, Novartis, Thomson Reuters, CIM e-Banking, Sacbo International Airport...

Something we are always striving for is to engage all players in our design process to increase their sense of product ownership. That is far from easy, but it is an efficient and usually the only way to obtain approval and commitment from all parties outside design.


Certified consultant, speaker and instructor. 2002 – 2004

Selected to be part of the Macromedia Specialist Group (20/25 over 600 professionals). Trained and qualified Consultant, instructor and speaker during road shows and conferences held by Macromedia Italia.

Macromedia was an American graphics, multimedia and web development software company headquartered in San Francisco, California that produced such products as Flash and Dreamweaver. Its rival, Adobe Systems, acquired Macromedia on December 3, 2005.


Web Art Director. Feb 2001 – Aug 2002

Designed and supervised the design of interface concepts and all the graphics that enhanced the appearance of websites and web applications.

Headed up a team of web designers.

Educated clients about the similarities and differences between Internet communication and other forms of marketing and public relations efforts.


Web Designer. 2000 – 2001

Translating the client vision into a useable and visually appealing web solution. Working within a team of high profile developers and network specialist.

Utah Valley University

Professor Assistant and Web Designer/Dev. 1999 – 2001

Worked side by side with Professor Gale on evaluating students' web design work. Designed and developed University’s websites and applications based on W3C standards.