Mobile App
From idea to interface, I led the mobile app as ideator, designer, and UI engineer—shaping an API-first foundation that enabled a fast, flexible front-end.
Client Portfolio Overview
Professional relationships spanning 27+ years across diverse industries including Fortune 500 companies, government agencies, startups, and international corporations.
Client Companies
A selection of 14 notable companies across industries including technology, finance, retail, and aerospace that I have collaborated with throughout my career.
and many more
Design Leadership
With intention, action, and care.
You've got something in motion. A team pushing hard. A roadmap full of ambition. Some pieces clicking, others... not quite. It's not failure—it's friction. The kind that slows momentum, clouds decisions, and makes it harder to see the path ahead.
You're not looking for a silver bullet. You want clarity. Someone who can see the whole thing end-to-end—how it works, how it looks, how it feels to use—and shape it into something that moves with purpose.
That's where I come in.
I bring design that runs deep: usability grounded in insight, visual direction with taste, and systems that scale without losing agility. It's clarity made practical—so decisions get easier, teams move together, and the product holds up as it grows.
Experience
Playing at the intersection of design and technology.
Featured Product Work
Latest
Co-founder / Product & Brand development, GTM.
JustScore.
Where an idea found its form and voice.
Justscore is an employee performance platform I ideated and co-founded with a team of engineers and my daughter. We defined an API-first, AI-assistant-led strategy, shaping the product from brand to architecture—replacing gut-feel evaluations and delayed feedback with a simple, human-friendly experience that delivers consistent, actionable reviews in minutes.
Web App
Justscore began as a web app. I led ideation, design, and UI engineering, using the web experience to define the APIs, information architecture, and user flows that later scaled across the platform.
Marketing
Justscore’s marketing site was where product and story met. I led design, UI engineering, positioning, and brand—working closely with my daughter and co-founder, whom I mentored throughout the process.
Brand
We built the Justscore brand from the inside out—developing the logo, personality, voice, and visual identity that define the product’s character.
Mobile App
From idea to interface, I led the mobile app as ideator, designer, and UI engineer—shaping an API-first foundation that enabled a fast, flexible front-end.
Web App
Justscore began as a web app. I led ideation, design, and UI engineering, using the web experience to define the APIs, information architecture, and user flows that later scaled across the platform.
Marketing
Justscore’s marketing site was where product and story met. I led design, UI engineering, positioning, and brand—working closely with my daughter and co-founder, whom I mentored throughout the process.
Brand
We built the Justscore brand from the inside out—developing the logo, personality, voice, and visual identity that define the product’s character.
History
History
Professional Work Experience
Detailed overview of 7 professional positions spanning 27+ years of design and leadership experience.
1/7
Scaling a Revenue Growth Management Platform.
At Chargebee, I led Product Designers, UX Writers, Researchers, and Design Technologists across a complex, multi-product SaaS platform used by startups, scale-ups, and enterprise teams worldwide. I combined hands-on product leadership with systems thinking and cross-regional team building—shaping both how the platform evolved and how the design organisation scaled alongside the business.
Project Gallery for Chargebee
Visual examples and key metrics from work completed at Chargebee
Chargebee is a subscription and revenue management platform that helps SaaS businesses launch, scale, and optimise recurring revenue. It supports companies from early growth to enterprise scale, handling billing, pricing, payments, and financial operations across global markets.
At Chargebee, we redefined the user experience during a period of rapid growth—very much rebuilding the aeroplane while flying it. Working closely with my team, we evolved the platform across billing, payments, CPQ, and approvals, scaling it from a billing system into a cohesive revenue growth engine.
Under tight timelines, I worked hands-on with the team to redesign Chargebee’s Next Generation Checkout—building a custom system to deliver a polished B2C experience. Providing UI-ready production code helped accelerate delivery, reduce costs, and maintain a checkout flow customers already trusted.
During a critical scaling phase, I worked hands-on with the team to redesign Chargebee’s design system—enabling faster delivery, consistent UX, and smoother integration of newly acquired products.
My first move at Chargebee was redesigning the team itself—forming small, diverse groups to balance skills and seniority, eliminate silos, and consistently deliver high-quality work.
During my two years reporting to Gianni, I was consistently energized by his talent for transforming inefficiencies into opportunities. Gianni brings a rare combination of bias for action, philosophical wisdom, technical insight, and authentic leadership that would be an invaluable asset to any organization serious about building impactful user experiences at scale.
Julia Hassing
Snr Manager, Research
From our very first conversation, it was evident that Gianni was anything but conventional. His leadership style was a breath of fresh air, combining autonomy with meticulous attention to the finer details of delivery. Gianni has been an incredible guide - keenly listening, asking the right questions to help me arrive at solutions independently, and creating the space for me to establish myself. Among Gianni’s remarkable contributions, one stands out as truly trend-setting: establishing the role of front-end design technologists within the team to ensure consistency and control over deliveries. It’s a sustainable model that I deeply admire.
Aparna Ravikumaran
Snr Manager, Product Design
Chargebee Copilot marked the platform’s first step into AI. With limited resources, I partnered closely with AI engineers—defining the UX and establishing a visual identity in days.
As Chargebee rebranded, I played a leadership role in defining the visual direction—working hands-on with the brand design team to refine and consistently apply the new identity across products, marketing, and the wider ecosystem.
With new acquisitions came fragmented experiences. I partnered with designers to demonstrate how these products could be improved by adopting Chargebee’s design guidelines—beginning with the Retention product.
Gianni introduced the concept of Design Technology at Chargebee, building a specialized team that seamlessly blended design and engineering expertise to address long-standing challenges. Beyond his technical brilliance, Gianni is an outstanding mentor and craftsman. His leadership empowers teams to innovate boldly while ensuring a sharp focus on business goals.
Jayaraj Elaraj
Manager, Design Technology
2/7
First Zopa's Head of Experience Design.
At Zopa, I led experience design during its transition from peer-to-peer lender to fully licensed digital bank. Working against an immovable launch deadline, we moved fast and hit every milestone. I scaled the design team from four to eight, coached them through rapid delivery cycles, and helped bring new savings and credit products to life—clear, modern, and built on trust.
Project Gallery for Zopa Bank
Visual examples and key metrics from work completed at Zopa Bank
Zopa is a UK-based digital bank offering savings and credit products designed to be transparent, fair, and easy to use. Originally founded as a peer-to-peer lender, Zopa evolved into a fully licensed bank focused on building long-term trust with customers.
The mobile app was central to Zopa’s shift into digital banking. We began by rethinking the Borrowing Power experience, using it as the foundation to redesign the app’s UX and UI—delivering a clearer, more confident product while building a shared design system to support future scale.
Gianni was instrumental in setting up our user experience design practice at Zopa – as soon as he came in, he managed to get the best out of the existing designers thanks to a set of effective design processes. I can highly recommend Gianni if you are trying to create an effective design team that works well with the rest of the business. Gianni is also a very effective mentor and manager for the designers themselves.
Didier Baclin
Chief Product Officer
In parallel, we redesigned and launched Zopa’s marketing website to reflect the new brand and business direction. Built alongside the product, the site introduced a clearer voice and visual language—supported by a design system shared with the app to ensure consistency across every touchpoint.
Team building was as important as product delivery. Through workshops and collaborative design sessions, I fostered stronger cross-team relationships and a shared way of thinking that carried through into the work.
Gianni built the experience design team from the ground up, bringing us together and creating a team culture where we could all thrive - a mix of challenge and trust.
Millie Findlay
Design Lead
3/7
Leading Design in a multi-brand portfolio.
As Argos entered the Sainsbury’s Group, I focused on stabilising the design team. Leading 16 designers, researchers, and content specialists, I addressed organisational friction, rebuilt trust, and improved cross-functional collaboration—while driving systemic improvements that delivered significant cost savings.
Project Gallery for Sainsbury's Argos
Visual examples and key metrics from work completed at Sainsbury's Argos
Sainsbury's Argos is one of the UK’s largest multichannel retailers, offering a wide range of products across home, technology, and everyday essentials. As part of the Sainsbury’s Group, Argos operates at national scale, serving millions of customers through digital, catalogue, and in-store experiences.1
Alongside restoring cross-functional collaboration, I partnered with designers to define a renewed UX and UI direction—using craft as a lever to rebuild momentum and confidence in the platform.
Weekly workshops became a cornerstone for the team. Through design thinking and collaborative decision-making, we built trust, shared ownership, and stronger skills—together.
Alongside Argos’s ecommerce platform, I led design across Argos Financial Services, Tu Clothing, and Habitat—aligning multiple brands under a cohesive experience strategy.
During the time Gianni and I worked together at Argos, I was impressed with his professionalism, ability to spot key issues, and ability to "roll up his sleeves" and teach by doing. When Gianni started at Argos he immediately identified opportunities in our ways of working; proposed and gained support for necessary changes; and then guided the team through the transition in a way that gave every team member a way to feel good about the process. Gianni frequently wrote his own UX prototypes to ensure the changes proposed were workable for the organisation before presenting them to the team. He also held brown bags and open design meetings including Product Management and members of other organisational UX teams, including merchandising and brand.
Melissa Dunn
Director Product Development
4/7
From a blank canvas to the Ocado Smart Platform.
I built and led the UX Design Chapter for Ocado Smart Platform from the ground up. Starting with no design capability, I formed a lean, international team across the UK, Poland, and Barcelona. Under tight timelines, we defined a unified, user-centred vision and introduced dual design systems—for B2B and for B2C—helping OSP mature into a cohesive, high-trust product central to partnerships with retailers such as Kroger, Sobeys, and Coles.
Project Gallery for Ocado Technology
Visual examples and key metrics from work completed at Ocado Technology
Ocado Smart Platform is a global online grocery solution combining robotics, cloud infrastructure, and data science. It enables retailers to power end-to-end ecommerce, fulfilment, and last-mile operations at scale, supporting some of the world’s largest grocery businesses.
Drawing from my work on ocado.com, I shaped the OSP B2C shopping experience—combining Ocado’s proven strengths with a scalable, system-led approach to support customisation and modern commerce needs.
From a team of one, I grew the UX organisation to twenty across B2C and B2B—introducing design thinking as a shared language to unlock collaboration, ownership, and better ideas across disciplines.
Brand customisation was core to OSP’s success. We designed a flexible UI system that allowed each retailer’s brand to shine—successfully adapting the experience for Kroger, Morrisons, ICA, Groupe Casino, Sobeys, Panda Retail Company, AEON, and more.
OSP wasn’t just a shopper-facing platform. We also designed the B2B experience—defining how retailers onboard, configure, and operate their businesses end to end within Ocado Smart Platform.
5/7
From nothing to a set of brands, built as one.
Ocado’s General Merchandise work focused on building brands, not just sites. I led UX, UI, and brand design across Fabled, Fetch, and Sizzle—partnering closely with cross-functional teams to launch distinctive, mobile-first commerce experiences in emerging categories.
Project Gallery for Ocado - General Merchandise
Visual examples and key metrics from work completed at Ocado - General Merchandise
Fabled by Marie Claire is a curated beauty destination created with Marie Claire, focused on discovery, quality, and trusted editorial voice. It brings together emerging and established beauty brands in a refined, content-led shopping experience.
I led the design of Fabled’s UX and UI in close collaboration with the team, extending the work into clear design guidelines for marketing—so product and brand spoke with one voice.
Fetch is an online pet store offering food, toys, and essentials for cats and dogs. Designed for convenience and trust, Fetch combines a simple shopping experience with carefully selected products to support everyday pet care.
I led the design of Fetch’s UX and UI in close collaboration with the team, extending the work into marketing design guidelines to keep the brand cohesive wherever it showed up.
Sizzle is a kitchenware brand offering well-designed tools for everyday cooking. Focused on quality, usability, and modern aesthetics, Sizzle brings together functional products that make cooking simpler and more enjoyable.
I led the design of Sizzle’s UX and UI with the team, extending the work into marketing design guidelines to keep the brand consistent across product and communications.
6/7
Reinventing a grocery online experience at scale.
I played a key role in evolving ocado.com during a period of rapid growth—improving core journeys such as search, navigation, and checkout. Through close collaboration with analytics, product, and engineering, we delivered measurable UX gains as Ocado scaled into a market leader and public company.
Project Gallery for Ocado.com
Visual examples and key metrics from work completed at Ocado.com
Ocado was an early pioneer of online grocery in the UK, known for its technology-led approach to ecommerce and fulfilment. At the time, ocado.com was scaling rapidly—setting new standards for usability, logistics, and data-driven retail while shaping customer expectations for online food shopping.
I worked across Ocado.com’s main customer touchpoints, refining the experience to reduce friction, support rapid growth, and make online grocery shopping feel faster, clearer, and more dependable.
7/7
From design to code, from teaching to guiding.
Before moving into leadership roles, I built my foundations as a designer, UI engineer, and consultant working across industries and international teams. I collaborated with global organisations including Adobe, NASA, Sun Microsystems, ENI, Novartis, and Thomson Reuters—designing user experiences and brand assets for diverse sectors and audiences. During this time, my work was recognised with a Macromedia Site of the Month award for accessibility and design, selection as a Macromedia Specialist Consultant in Italy, and recognition for accessibility excellence in government portals.
Personal Profile and Background
Profile
Personal Profile
Comprehensive overview of personal background, professional philosophy, and approach to design leadership developed over 25 years of experience.
Design and Adventure
25+ years experience
London, UK
Angelic Troublemaker.
Sceptical Optimist.
Years of unconventional experience—military discipline, serving the community as a missionary, factory work, raising a family, studying abroad—shaped my design instincts long before I called myself a designer. They gave me a sense of taste grounded in purpose, developed empathy, and a decision-making style that balances precision with pragmatism.
I approach design as a way of thinking—structured, curious, and occasionally subversive. My focus isn't just on what we make, but also on how we make it: the conversations we initiate, the assumptions we challenge, and the systems we establish to support informed decisions under pressure.
Over the past two decades, I've built and led design teams across fintech, e-commerce, and SaaS—not by scaling headcount, but by shaping environments where people can think clearly and challenge each other well. I care deeply about how design integrates with the rest of the business and how we make complexity legible without simplifying things unnecessarily.
My path here wasn't exactly linear. I studied and served in the Navy, worked in a book factory to fund my Uni Computer Science studies in the US, and moved countries while building a family. Those experiences left me with a low tolerance for theatrics and a high regard for thoughtful process.
I stay sharp by stepping away—usually into the wild, often alone. That's where I do my best thinking: no slides, no backlog, just silence and a good discomfort.
Professional Background
Based in London, UK, currently serving as Product, Design, and Brand at JustScore, with 25 years of professional experience in design leadership.
Core Expertise
- Team Building
- Strategic Planning
- Mentoring
- Cross-functional Collaboration
- Product Design
- Design Systems
- User Research
- Brand Strategy
- Next.js
- React
- TailwindCSS
- AI Integration
- Prototyping
- Product Strategy
- Stakeholder Management
- Process Optimization
- Growth